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Link, Networking and Social Bookmarking
Link Acquisition Services for Professional Websites
Link popularity is best described as the process of attaining as many quality inbound, outbound and reciprocal links to your web site as possible. What is a quality link? Quality links are defined by the reputations of the websites that link to you, the titles of the pages that link back to you, the relevancy to your website / industry, the text used to link to your website and various other factors.Obtaining Links
1) Start with your well written, relevant website. How this becomes reality can be found on our content creation page. Other companies will then find you as a valuable source and subsequently link back to you. You may or may not know that they do this so it is wise to check your back links to make sure all the links to you are relevant and helpful. A few bad links can be as harmful just as few good links can be good.
2) Contact companies to initiate the process. Find well written websites that are related to your industry and ask to exchange links with them. This can be a time consuming process though.
3) Write articles and submit them to relevant directories. Some directories are very general and some might be very specific. The question you have to ask in linking your article to them is..."is their main focus (target audience) the same as mine?" Industrial Traffic LLC has competent technical writers that can write and submit to directories on your behalf on a regular and scheduled basis. Please click to our press release / article writing services page to learn more.
4) Register with organizations and authorities in your market. Attain an official "seal of approval" or validation from these websites. Then you can officially place this link on your site. Let us help you boost your search engine rankings.
Linkbaiting
Linkbait is used to attract visitors to your site to either educate, entertain or inflame them. Your linkbait article/post/commentary/ranting's are meant to create buzz which will spread from site to site as links and comments about what is written on your site. Search engine use these links when ranking your website. Linkbaiting is a link building campaign whose main purpose is to increase the quantity of high-quality, relevant links to your website.
You want people to love or hate your article/post/commentary/ranting's enough to write about it on their website and post with that follow-up a link back to the content on your site. This is basic viral marketing. The goal is for it to become an ongoing source of links back to your site.
Types of Linkbait
- Attack and Expose
- Awards
- Community
- Contests Give Away's and Quizzes
- Controversy and Shock
- Humor
- Innovation
- Cool Factor
- Informational
- Lists
- News and Scoops
- Research and Statistics
- Resources and Tools
- Usefulness
- Provide Quality Content
- Be Useful
- Be Interesting
- Be Entertaining
- Styled Professionally
- User-Friendly
- Search Engine Optimized
- Allow Comments
Page Rank is a methodology developed by google.com to measure your link popularity. It runs on a scale of 1-10. Going up in numbers gets exponentially harder.
Link Popularity Software
Link building can be a long, tedious process. To find a quick fix, some people invest money into link building software. Be sure to look out for the software that use processes that might be deemed as "link farming". This will hurt your search engine rankings.
Inbound, Outbound and Reciprocal Links
First of all, none of these are "generally" more important than the others. The importance comes from the value of the particular link. Using Industrial Traffic as an example, an inbound link is a link that is coming to us. That is, if someone is writing an article on SEO services & says, "the team from Industrial Traffic in NH seem to know their stuff" & make the words Industrial Traffic a link to our website..then we have an inbound link. If it is written on a SEO forum that has a lot of relevant information about link popularity, link exchanging, and building page rank, then this would likely be a good inbound link for us. Likewise, if we were to place a link on our website for a partner or vendor, then it is an out bound link. If we have a link to one of our partners, & they also include a link somewhere on their site to us, then it is a reciprocal link. These links are not necessarily the cheesy ads you see strewn across some websites. So, when we say we will build your link popularity, don't for a second think you will become "ad city".
Obtaining high quality relevant links to your website is one of the most important factors in attaining top search engine rankings.
Solutions for Your Websites Success Online!
Do search Engines prefer your site? A lot depends on link popularity. We can make sure your link popularity is relevant, which will help you to move up in the organic listings on most major search engines. Link popularity refers to both the quality and quantity of links that point to your site. The links are called backwards links or incoming links.Link popularity is used by the search engines to measure the credibility of your website. Incoming links are seen as a vote of confidence by the web page with the outbound link for the web page receiving the link.
Not all incoming links (or votes) are equal. Links from pages with a high page rank carry more weight than links from pages with a lower page rank; i.e. votes from pages considered more credible (higher page rank) are more important than votes from a web page considered less credible.
Search engines realize that site owners, particularly owners of commercial sites, are very selective about linking to other sites. Simply stated, web site owners work hard to attract users and they are reluctant to let these users escape. In fact, most site owners will not post an outbound link unless the content of the destination page contains information necessary to fulfill the conversion goals of the linking page.
Building link popularity is a very important part of search engine optimization. Let us ensure your website has sufficient link popularity.
Google implies they closely watch the date documents are created, the average age of documents on the site, and how frequently the pages change over time. Document creation date is determined by the date on which the Google spider first indexes the document, either through its regular crawl or by manual submission.
For example, a page that is one day old and has ten incoming links may have a higher score than a page that is ten years old and has 100 incoming links, since the younger page has a higher rate of link growth. However, an excessively fast rate of link growth may actually hurt the score of a page, since, to Google that looks like artificial link accumulation.
The indication here is that older pages will generally be given higher scores than newer pages, but only if those older pages are continually adding new incoming links at a moderate pace. Also, Google takes into consideration the average age of all pages on a site. This means that a new page on an old site will score higher than an equally new page that resides on a new site.
Google watches how quickly inbound links develop over time, including how quickly they disappear. Google's not just factoring in how many links you have now, they're also taking into account the way in which those links behave and analyzing trends in the growth and decline in the number of links a page has.
A downward trend in the number of links to a page may indicate that the page is "stale" and hence deserves a lower score, while an upward trend indicates fresh content and deserves a higher score.
Ultimately, we need to ask ourselves. should the inbound links be only to the home page, or based on the patent info google provides, should our strategy to place inbound links be changed from home page only to actual content based inbound links for higher destination page ranking?
When it comes to determining if a web page has been modified, Google will give greatest weight to changes in the title of a page, followed by changes in the anchor text of outgoing links on a page, then to changes in visible page text.
Social Bookmarking
Social bookmarking is a method to store, organize, search, and manage bookmarked of web pages on the Internet with the help of metadata.In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.
As you surf the web it's convenient to have an easy way to index all of your favorite websites you want to "bookmark" or save for later.
URL's do not always describe what they contain. For example if did not know that amazon.com sold books and saw it in your favorites as amazon.com" URL and forget what it is and why it is there!)
So you add some keywords to describe the URL. Most people save these bookmarks on their own computer. This is called bookmarking. What if you want to share these URL's? If you are doing a research project, or working with an engineering team that is spread out across America, how do you easily share this info, without emailing them 50 x a day saying.."check out this link (how many of us have relatives and friends that do that to us daily). Ideally, you save them on the World Wide Web, where everyone has access. Approved individuals can add content via adding links with keywords describing what the URL covers. In order to do this, you and your team (using the e.g. of an engineering team) must register with a public social bookmarking website and from there you can make these links public or private. Some sites will periodically verify that bookmarks still work, and notify users when a URL no longer functions. Visitors to social bookmarking sites can search for resources by keyword, person or popularity and see the public bookmarks, tags, and classification schemes that registered users have created and saved. This helps you in 2 ways.
- The search engines will crawl these bookmark websites and match the keywords with your link and pull you high on the rankings. Remember, it is not always YOU that book marks your website. It is usually someone else who is describing it..or at least the content on that particular page. Thus you are accomplishing the one thing SEO Specialists have been trying to figure out all along. That is, "what are my users thinking? " You now know because of their descriptions. This helps you get ranked AND you can use the keywords the "bookmarker" used to enhance your own SEO.
- People that are directed to these links are there solely because of the recommendation of others. We all know that referred clients are the most likely to buy!
- In-Coming Links.
Custom Website Design, Development, SEO and Internet Marketing
If you don't see it on the list above, it doesn't mean we can't help you. Industrial Traffic, LLC has been providing our clients Search Engine Optimization, Website Design, Development, Web Hosting, Link Popularity, PPC (Pay per Click) Campaign Management and Internet Marketing and a variety of Web Services all over Maine, Massachusetts, New Hampshire, Vermont and the United States since 1997.Call Now! 603.623.8006 ›› Email Us
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