Content Strategy

It’s your story, told in a way that matters for your business.

What is content strategy?

It’s your message, catered to both reach and resonate with your audience. It’s your story, told in a way that matters for your business and for everyone that interacts with your brand. It’s the right words, images, and multimedia – all working together to answer the questions your customers are asking and provide the resource they need.

Every company is different. With that in mind – so is every content strategy. Our process focuses on who you are, how your audience thinks, and what works best for your digital strategy.

Your content inventory.

What content do you currently have to work with, and how is it working? Whether it’s on your existing website or in a stack of pamphlets, it’s all relevant.

Competitor research.

What’s the competition doing and how can we give your web presence an edge It’s not about copying the competition’s content strategy, but learning about it to help focus on a goal for your new content plan. Competitor research can not only provide some much needed direction to your own strategy, but it will also help identify areas of improvement that you might not have noticed before.

Making assessments and creating a strategy

Once our content team has learned about your business, your industry, and how your existing content strategy works, it’s time to use all of the information to form a plan.

  • What essential topics do you need to address to become the resource your audience is looking for?
  • What types of content will resonate with them?
  • How often should new content be published, and where should it be distributed?
  • It’s questions like these that go into creating a strategy that really works.

Adjusting, refining, perfecting.

What worked? What didn’t? Building the best content strategy for your organization isn’t easy. But the process will not only result in the strong content that gives your potential customers the information they need, it creates a constantly growing source of information that will help inform your entire marketing plan.

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